Merdes Creative has brought a delightful twist to branding with Pom and Pam, mascots inspired by the adored Vietnamese baby, Pamyeuoi. Pamyeuoi’s charm lies in her chubby, joyful face—a trait that Merdes has cleverly embraced by giving Pom and Pam chubby, round cheeks that resemble delicious donuts.
Pom and Pam are designed to be approachable, drawing on the universal allure of donuts to add a layer of sweetness and joy to their faces. Their rounded cheeks and wide-eyed expressions bring an element of innocence and charm, making them feel like little companions rather than brand mascots. This thoughtful design choice is central to Merdes’s philosophy, emphasizing the importance of creating visual identities that feel personal and relatable. For customers, Pom and Pam aren’t just logos; they’re familiar, friendly figures that bring a smile and an uplifting energy.
The impact of Pom and Pam extends beyond the shelves, as their appeal resonates with customers across demographics. These mascots have become powerful brand symbols, drawing attention on social media and encouraging word-of-mouth promotion. With their joyful, healing vibe, Pom and Pam have elevated Merdes’s brand to a new level, where every purchase becomes a colorful, positive experience. The mascots are a testament to Merdes Creative’s commitment to creating not only products but also an emotional connection that makes life a bit more vibrant for every customer.
CREDIT
Agency/Creative: Merdes Creative
Article Title: Merdes Creative’s Sweet Branding for PomPam Donuts Brings Joyful Mascots to Life
Organisation/Entity: Agency
Project Type: Identity
Project Status: Published
Agency/Creative Country: Vietnam
Agency/Creative City: Ha Noi
Market Region: Asia
Project Deliverables: 2D Design
Industry: Food/Beverage
Keywords: donut, viet nam, fnb, showcase, branding, visual identity
Art Director: Santype
Project Manager: Minh Hieu
Selected Works
Thành Cà PhêTraditional Coffee
PomPam DonutsMascot Concept
FashionStreetwear
StockPhotoshoot Concept
ProductsEditorial
F&BAesthetic
Du NhiênPackaging Design
Madly & MaddlyWomen Fashion
SwansuitesHospitality
Bun ChaTraditional